Your Transformation

Begins Here

Media Transformation Challenge is a dynamic community of practice that supports and sustains a rapidly transforming news industry.

Today’s media organizations face unprecedented challenges: the erosion of public trust, the need for sustainable business models, and the imperative to engage and serve diverse and underserved audiences.

Media Transformation Challenge is a diverse, dynamic community of practice that supports and sustains individual leaders and organizations through a performance-driven and outcome-oriented lens.

Our industry-defining, year-long MTC @ Medill Fellowship Program, diverse and dynamic Alumni Network, and robust suite of Support Services empower leaders to transform their organizations, develop sustainable business models, engage underserved audiences, and strengthen democracy – ensuring that leaders not only overcome today’s obstacles but also build resilience and adaptability for the future.

As the only performance challenge-based program in journalism, the Media Transformation Challenge theory of change is that leaders drive organizational transformation and individual growth by pursuing performance – not just projects, plans, or initiatives.

MTC is a vibrant community that reflects the industry’s diversity. From larger legacy institutions to nimble digital startups and critical support organizations, our alumni are leaders who share diverse perspectives, deep experiences, and innovative solutions.

The Media Transformation Challenge Organization

Fellowship Program

Embark on a yearlong journey where you’ll tackle your most significant business performance challenges with our world-class tools, concepts, and coaching. Develop enduring leadership skills through hands-on experience and outcome-driven achievements, all while connecting with a dynamic network of peers dedicated to reshaping the future of media.

Alumni Network

Join a vibrant community of current Fellows, Alumni, Coaches, and Industry Experts through our comprehensive membership platform. Connect with peers, share insights, and access valuable resources that support your ongoing professional development. Stay engaged with quarterly newsletters, plus virtual and in-person convenings throughout the year.

MTC Services

Gain access to a suite of services designed to enhance your leadership and organizational capabilities. Benefit from personalized coaching, workshops, and practical tools of strategy, innovation, organizational change, racial equity, and personal leadership. Our experienced coaches provide tailored assistance to help you overcome challenges and achieve your goals.

Performance Driven & Outcome Oriented

With help from highly experienced coaches and deep connections to a diverse peer group, MTC is founded on a reusable set of concepts and pragmatic, curated tools of strategy, innovation, organizational change, racial equity, and personal leadership that deliver real and measurable results and drive meaningful and ongoing transformation.

Why MTC?

World-class, performance-driven, and outcome-oriented tools, concepts, and coaches.
A vibrant, dynamic community of current Fellows, Alumni, and industry experts.
Real, measurable results plus meaningful, ongoing transformation.